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About Us

Converting research into metrics that matter

Afriforte was established in February 2005 as the commercial arm of WorkWell, The Research Unit for Economic and Management Sciences, at the North-West University, Potchefstroom Campus. The purpose of Afriforte is two-fold:

To convert human factor and workplace research efforts into practical management and risk management tools that would promote the capability of businesses to:
Strategic Intent
Strategic Intent Act on strategic intent and successfully implement said strategies.
Business Intelligence
Business Intelligence Generate human factor and workplace metrics to ultimately create business intelligence for an organisation.
Health and Safety
Health and Safety Promote occupational health and safety for a safer and more productive work environment.

To support the WorkWell Research Unit (NWU) in research efforts by:
Data Sharing
Information Sharing Sharing trends regarding employee and workplace functioning with students and WorkWell researchers for further research and scientific confirmation.
Assistance Assisting students and staff to gather and analyse data from industry.
Industry Needs
Industry Needs Assessing industry needs for practical research.

How we can serve you?

Helping you optimise your people

Optimising people is all about sustainable returns. People are the one factor of value growth that drives all others because people drive processes. The value that a company creates results from the way that people apply their skills, energies, and expertise to the capital and raw materials that customers want. We need to recognise this by demanding a rigorous and credible approach to both valuing this significant asset, and linking that value to the benefits for stakeholders.

Board of Directors

Behind the scenes at Afriforte

Dr Rudi van der Walt
Chairman of the Board
Director: Technology Transfer at North-West University
D.Com, MSc (Ind Chem), MBA

Dr Ina Rothmann
Managing Director: Afriforte (Pty) Ltd.
PhD Pharmacy Practice

Ian Rothmann Jr.
Business Intelligence Manager: Afriforte (Pty) Ltd.
MSc Human Resource Management

Prof Jaco Pienaar
Director of WorkWell: Research Unit for Economic and Management Sciences
PhD Industrial Psychology

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